Kawasaki and Innoactive designed the free to download app with a 360° embedded video to offer a “close to real life” product experience. The VR One head-mounted Display from Carl Zeiss enabled visitors to experience a 360° view in virtual reality; a total package that ensured visitors were fully immersed in the experience sitting on a new Ninja ZX-10R with VR headset and headphones on. The 360° view and accompanying authentic engine sound actually resulted in users adjusting their body position to “lean” into curves.
This unique and innovative experience resulted in wide-spread attention from media and visitors alike making the EICMA introduction of the app a great success creating a boost for the launch of the app as a free download on Google play and in the iOS App Store.
View 360° video of lap on racetrack of Portimão: https://www.youtube.com/watch?v=bAeynWKyWvE