16 March 2016 Performance meets Innovation - Kawasaki 360° App by Innoactive with ZEISS VR ONE

Kawasaki recently joined forces with Innoactive to develop a 360° app explicitly for the launch of the 2016 Ninja ZX-10R. Visitors to the EICMA 2015 motorcycle show (one of the largest of its kind in the world) had the exciting opportunity to take a virtual pillion ride with 2015 World Superbike Champion Jonathan Rea on the Portuguese racetrack of Portimão. 
Kawasaki and Innoactive designed the free to download app with a 360° embedded video to offer a “close to real life” product experience. The VR One head-mounted Display from Carl Zeiss enabled visitors to experience a 360° view in virtual reality; a total package that ensured visitors were fully immersed in the experience sitting on a new Ninja ZX-10R with VR headset and headphones on.  The 360° view and accompanying authentic engine sound actually resulted in users adjusting their body position to “lean” into curves.

This unique and innovative experience resulted in wide-spread attention from media and visitors alike making the EICMA introduction of the app a great success creating a boost for the launch of the app as a free download on Google play and in the iOS App Store.

View 360° video of lap on racetrack of Portimão: